BAM Marketing Congress 2026
Project
BAM Marketing Congress celebrates its 45th edition on 3 and 4 December at Brussels Gate. For two days, more than 60 speakers on five stages take the Belgian marketing community through the ideas, trends and innovations that shape the future of marketing. The congress is organised by BAM and OFCORES.
The headliners are Andrew Davis, Thomas Barta and Mark Ritson, who speaks in Belgium for the first time. Between the sessions, there is room to network with peers, to meet partners in the Marketing Village and to see where the profession is heading.
Programme
With more than 60 speakers on six stages, the programme is too big for one overview. Four themes run through it. The full programme is on marketingcongress.be/programme.
AI and the customer journey
How AI changes search behaviour, and with it the way customers find, compare and choose brands.
Data
Why data matters strategically for marketers, and what to do with it.
Effectiveness
How to measure what marketing really delivers.
Relevance
How brands stay relevant in a changing marketing landscape.
Key facts
3 & 4 December: two days at Brussels Gate, Groot-Bijgaarden
45th edition: the anniversary edition of the Belgian marketing congress
60+ speakers on five stages
1,750 marketers expected: marketers, brands and industry leaders
60 partners: meet them and their solutions in the Marketing Village