Case study

The Marketing Congress 2018

Our expertise
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Where?
Brussels
What?
Conference

How we dit it

Project

For the fourth year in a row, the Belgian Association of Marketing (BAM) partnered with OFCORES to manage their 37th annual Marketing Congress.
BAM wants to put Meaningful Marketing at the heart of brands and this meet-up with professionals passionate about marketing, sales and communication, is BAM's flagship event of the year. The congress took place on 6-7 December 2018 in Brussels Expo.   

Marketing Congress 2018 Audience

"Over 1000 marketers,  inspirational speakers, digital industry leaders and influencers joined us on 5 & 6 December"

Solutions

OFCORES teamed up with BAM to provide comprehensive support in organising the Marketing Congress, ensuring the event's success. We wove several technological innovations into this year's edition. For example, for the first time at a Belgian Congress, we employed a state-of-the-art event registration technology: facial recognition check-in. And for those who missed the 2018 edition: discover our 3-D virtual tour and walk through the venue at your own pace, as if you are really there!

Markeketing-Congress-Exhibition-Area
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Event management
  • Creation of the overall strategy and action plan  
  • Creative conceptualistation  
  • Sponsorship management  
  • Exhibition management  
  • Venue management & overall logistics  
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Efficient communication
  • Overall event communication strategy  
  • Set-up online & offline communication campaign  
  • Social Media management & integration social media wall  
  • Visualization of booths   
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Experiential marketing
  • Development of the general creative event identity  
  • Set-up and update event website & app  
  • After movie, interviews high-level keynotes included  
  • Mailing campaign   
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Innovative technology
  • Facial Recognition check-in  
  • 3-D virtual tour  
  • Fit in the right AV solutions adapted to the overall innovative atmosphere  
  • Integration social media wall   
Marketing Congress 2018 - Partners

“Both on logistics and operations, we recommend OFCORES, a company full of ideas and young talent!”

Nathalie Prieto - BAM

Results

The Marketing Congress 2018 was a great edition thanks to the smooth cooperation with the entire BAM team, our internal experience and all the event partners. The success of the Congress is reflected in the following results:

results
37th
edition
73
events partners
2.382.945
total reach of Tweets
500
gin-tonics
1500
goodie bags
results

 

 

Interested in getting involved as a key partner in the Marketing Congress 2019?

Contact us