8 stats you didn't know about business events

OFCORES has compiled a list of 8 business events related statistics to help you understand attendees’ expectations and challenges, faced by event organisers around the world.   

• Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).  (EventMB, 2018).    
   
• 40% of event marketers believe email marketing is the most effective channel for promoting an event. (Endless Events, 2018)  
   
• 91% of event planners believe event apps are definitely still relevant for their events. (EventMB, 2018) 
   
• 86% of the event attendees rate an event app as a top 3 aspect that made their time at an event more enjoyable. (Guidebook)    
   
• 50% of B2B companies say the biggest challenge in throwing an event, is getting people to respond to invites. (Hubspot)      
   
• 73% of event planners are working with hotels in 2018. 57% are working with conferences centers and 53% are working with unusual venues. (EventMB, 2018)    
   
• 83% of corporate marketers say that events drive sales better than awareness. (Chron)    
   
• 58% of event planners believe that the demand for experiential marketing is increasing. (EventMB, 2018)
   
• 91% of event planners believe event apps are definitely still relevant for their events. (EventMB, 2018)    

Are you surprised by some facts? OFOCORES would be pleased to hear your thoughts and discuss how to bring your event to the next level together!